Print isn’t dead!
It may be a digital world, but the print medium is still a highly effective tool. When creating print materials, I keep my copy as short and eye catching as possible while still providing all necessary information.
In my process, I strategize with stakeholders, learn what information needs to be presented, gather specs, and from there, imagine how best to captivate the audience.
Signage that lives inside of QDOBA restaurants, educating customers of their revamped rewards program.
Signage that lives inside of QDOBA restaurants, educating customers of their revamped rewards program.
Design by Jason Palumbo
Emails, and social posts, and display ads, oh my!
Because digital copy can span a wide range of assets, it’s a fun and creative challenge to understand how each piece gets your message across. Ads are short and sweet, email subject lines are captivating, and Tweets are, as I like to write them, entertaining nonsense.
When writing for digital, I like to imagine how each piece will reach their audience. What led the reader here? What tone does each medium tend to convey? By asking myself questions such as these, I’m better equipped to strategize and write.
Enticing copy and storytelling brought QDOBA’s Brisket Birria launch email to life.
Email promoting VitusVet refill reminders ebook, which I also wrote.
Click to watch!
Design by Jason Palumbo
Design by Jason Palumbo
Design by Jason Palumbo
The art of storytelling
My very favorite way to tell a brand’s story is through creating videos. I believe it’s the best way to get an audience to understand who you are, what you do, or what you’re selling without bogging them down. They get to take the journey themselves while hopefully being entertained. When I create videos for brands, I can tell their story in a fun, imaginative way, allowing not only their product, but personality shine through.
My training in sketch comedy and television writing at The Second City and iO have helped me to better understand and hone my craft.
All videos here have been conceptualized, written, and directed by me.
Celebrating the launch of QDOBA’s Brisket Birria menu item.
An ad for Home Chef created for a partnership with Tinder
Putting it all out there
Landing pages really need to be one thing –– informative. But to me, that doesn’t necessarily mean they have to be boring. When I create landing pages, I like to go with a more casual tone as to make the audience feel as though they are part of a conversation, not talked at.
Freelance project concepting and creating UX Copy for the Drea Flow website.
Fun, enticing, and crave-worthy copy describing Snacks.com’s Variety Packs.
I was tasked with creating language around the DevaCurl rewards program, including naming, description, and web copy.
List of benefits
How to purchase a digital gift card
Longform
Over the years, I have contributed to blog posts and longer form writing. I have conducted research, examined creative industry trends, and interviewed real clients and customers to tell interesting and important stories.
Curmudgeon Group is a creative agency based out of Chicago, Il. I contributed work to their blog, writing about the industry and other creative facets within the world of advertising and branding. See my work!
Along with creative copywriting on the website, social, emails, ads, and product, I also researched and wrote about actual pet patients. I conducted research on their medical conditions and told their stories. See my work!
Little one-offs
Fun projects such as these really help a brand resonate with their audience. I think it’s a way to show a less serious, more relatable side.
An evergreen ad that lived throughout all digital aspects of the QDOBA brand.
:30 Radio ad promoting QDOBA’s Brisket Birria menu item launch. This ad played throughout the country.
Art by Annamarie Damron
Art by Annamarie Damron
